Made Right Here

In 2014, I partnered with Maxwell House Coffee to share stories of people who wake up and make high-quality goods in America.

• Over three month program run (09/14-12/14) Maxwell House saw growth in revenue share. • 28% post-video-view engagement rate vs. industry benchmark of 3%. 8x industry standard. • Improved social sentiment from 2:1 to 7:1.

• Generated over 5.6MM video views.


Hosted, wrote, scouted locations, produced ten episodes featuring American artisans.

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Developed brand language, visuals, and graphics with photographers and designers.

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Authored a recurring Huffington Post column on American manufacturing.