Made Right Here
In 2014, I partnered with Maxwell House Coffee to share stories of people who wake up and make high-quality goods in America.
• Over three month program run (09/14-12/14) Maxwell House saw growth in revenue share. • 28% post-video-view engagement rate vs. industry benchmark of 3%. 8x industry standard. • Improved social sentiment from 2:1 to 7:1.
• Generated over 5.6MM video views.
Hosted, wrote, scouted locations, produced ten episodes featuring American artisans.
Developed brand language, visuals, and graphics with photographers and designers.
Authored a recurring Huffington Post column on American manufacturing.